Web Design
Case Studies
WEBSITES BUILT TO WORK.
Featured Case Studies
A look at how I’ve helped businesses solve real problems through better websites, branding, and digital experiences.
SPORTSMAN ASSOCIATION
Website Rescue & Development
I joined the project midway through after ongoing issues with a heavily customized WordPress website. I stepped in to troubleshoot the existing build, repair broken functionality, and create a more reliable experience moving forward.
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SHF SUPPLEMENTS
Brand to E-Commerce
What started with a logo and brand identity grew into product packaging, marketing materials, and a complete e-commerce website that has become an important sales channel for the business.
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SAFEGUARD EXTERIORS
From Word of Mouth to Online Leads
SafeGuard relied heavily on referrals while operating with an outdated website. I rebuilt their online presence around their services and made it easier for potential customers to find them, learn about the company, and request an estimate.
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Website Rescue and Development
Sportsman Association already had an ambitious WordPress website in development when I joined the project. The site included a large amount of custom functionality and code, but as development progressed, features began breaking and updates became increasingly difficult to manage.
Rather than starting over, I stepped into the existing build to identify what was causing the problems and get the website working the way it was originally intended. This meant troubleshooting existing code, repairing broken functionality, improving different areas of the site, and finding solutions that worked within what had already been built.
The project has continued to evolve beyond the initial fixes. I’ve helped maintain and improve the website as new needs have come up, providing Sportsman Association with ongoing support and a reliable resource when something needs to be changed, repaired, or expanded.
FROM BRAND TO
E-COMMERCE
BRAND IDENTITY
The project began with developing SHF Supplements’ visual identity, including the logo and brand guidelines that established a consistent foundation for the company.
PRODUCT PACKAGING
From there, the brand expanded across a growing line of supplement products. I designed labels and packaging that kept the product family consistent while making each line easy to identify.
E-COMMERCE WEBSITE
The next step was bringing everything online with a complete e-commerce website. I designed and built the site to organize SHF’s growing product catalog, communicate the brand clearly, and create a direct online sales channel that continues to generate sales.
FROM WORD OF MOUTH TO A WEBSITE THAT GENERATES LEADS
Safeguard Exteriors had built its business primarily through word of mouth, but its outdated website wasn’t doing much to support that growth. The goal was to create a professional online presence that clearly explained their services, built trust with potential customers, and made it easy for people to take the next step.
I redesigned and rebuilt the website around the way homeowners actually search for exterior services. The new site features clearer service pages, stronger calls to action, improved mobile usability, and simple contact forms that allow visitors to quickly request more information.
Today, the website works as more than an online brochure. It gives Safeguard Exteriors another way to generate opportunities beyond referrals and provides potential customers with a clear path from finding the company online to getting in touch.
THE RESULTS
Across three very different businesses, the goal was the same: turn design into something that actually works for the business. From repairing and stabilizing an existing website, to building an entire brand and e-commerce presence, to transforming an outdated referral-based site into a lead-generating tool, each project required a different approach.
- SPORTSMAN ASSOCIATION — Website Repair & Optimization
- SHF SUPPLEMENTS — Brand, Packaging & E-Commerce
- SAFEGUARD EXTERIORS — Website Redesign & Lead Generation